The beginning
A small Florida farm changed the way we thought about everyday life.
Jen and her family bought a small farm in Myakka City, Florida, with a desire to live more intentionally and reconnect with the simple things.
Rooted in Florida · Since 2017
Skincare made closer to nature.
Thoughtful skincare, handmade with simple ingredients and a deep respect for the skin you already have.
Pretty Farm Girl began with one family, one small Florida farm, and a desire to make everyday skincare feel simpler, more intentional, and more connected to nature.
Handmade
In Florida
Formulas
Purposeful ingredients
Approach
Less noise. More intention.
From our farm to your routine
Our story
It started with a patch of land.
Before Pretty Farm Girl was a skincare brand, it was a decision to live a little closer to the earth—and to be more intentional about what came into our home and onto our skin.
The first batch
Then came a corner of the kitchen.
What began as making simple products for her own family grew into small batches for friends, then friends of friends. The formulas were uncomplicated. The intention behind them was not.
Pretty Farm Girl
Made by hand. Shared far beyond the farm.
Pretty Farm Girl grew beyond those first batches, but the heart of the process stayed the same: thoughtful products, made with care and a hands-on approach. As more people discovered the brand, what began in one family’s kitchen became something much bigger—without losing the intention that started it all.
Still true today
We have grown since those first batches, but the idea has stayed beautifully simple: make thoughtful skincare with ingredients that earn their place.
What we believe
Less noise. More intention.
Good skincare does not need to feel complicated. We focus on thoughtful formulas, purposeful ingredients, and routines that fit real life.
01
Small-batch made
Thoughtfully made with care, attention, and a hands-on approach that keeps the product close to the people behind it.
02
Real ingredients
We choose ingredients because they have a clear purpose in the formula—not because they make a label longer.
03
No artificial fragrances
A simpler approach to everyday skincare, without relying on artificial fragrance to make a product feel special.
04
Closer to nature
Inspired by the farm and the belief that skincare can feel grounded, beautiful, and refreshingly uncomplicated.
From the farm to the formula to your bathroom shelf.
Farm → Formula → Routine
Thoughtful at every step.
1
The farm
Where the mindset begins.
Nature keeps things purposeful. That same mindset guides the way we think about ingredients, products, and everyday care.
2
The formula
Every ingredient earns its place.
We build formulas around what the skin needs and leave the unnecessary noise out of the conversation.
3
Your routine
Simple enough to keep using.
The goal is not a shelf full of products. It is a routine that feels good, makes sense, and earns a place in your day.
We never wanted skincare to feel like more noise. We wanted it to feel like coming home to something simple.
Meet the founder
Meet Jen.
Pretty Farm Girl began with Jen making products for her own family and sharing them with the people around her. What grew from that first corner of the kitchen was never about making skincare more complicated. It was about making it more intentional.
Today, that same hands-on mindset still guides the brand: thoughtful formulas, beautiful everyday products, and a closer connection to the ingredients we use.
JenFounder, Pretty Farm Girl
Explore the Collection
2017
Where it started
Florida
Where we call home
Small-batch
How we like to make
75,000+
Happy customers
Come grow with us
Your routine can feel a little more grounded.
Discover thoughtful skincare made for real routines, with ingredients chosen with intention and a little Florida sunshine in the story.
Handmade in Florida · Thoughtful ingredients · No artificial fragrances