Hair & scalp care after 40
The routine that worked at 30 isn't what your scalp needs at 45.

A four-step botanical scalp and hair routine — cold-pressed castor oil, batana, raw honey and a scalp massager. Made by hand on our farm in Myakka City, Florida.

See what's in the kit
Hexane-free, cold-pressed, bottled in glass. Made in Florida, woman-owned. Free shipping over $75.
The routine that worked at 30 isn't what your scalp needs at 45.
More hair in the brush every morning. 
More hair in the brush every morning. 
A ponytail that feels smaller. 
A ponytail that feels smaller. 
Ends that snap instead of bending. 
Ends that snap instead of bending. 
Less fullness right at the part. 
Less fullness right at the part. 
Nobody Warned You About This Part of Menopause: Hair Thinning.

Somewhere after 40, shifting hormones change how much oil your scalp makes and how quickly strands grow in. Hair often feels drier, finer, slower to bounce back from heat and color. That is what is happening to you — not a claim about what any jar can do. It is also why a scalp-first routine makes more sense now than the volumizing shampoo you bought at 30.

One product, one job
Four pieces, one simple castor oil routine
Scalp Massager
Step one
Scalp Massager

Two minutes of slow circles, dry or damp, before the oil goes on.

Organic Castor Oil, 16 oz
Step two
Organic Castor Oil, 16 oz

Cold-pressed and hexane-free, bottled in glass. Worked into the scalp, then down the ends.

Organic Cotton Castor Oil Pack
Step three
Organic Cotton Castor Oil Pack

Soak it with castor oil, lay it on and rest — the classic castor oil pack ritual.

Eyelash + Eyebrow Growth Serum
Step four
Eyelash + Eyebrow Growth Serum

Naturally fuller, healthier-looking lashes and brows — without harsh chemicals.

Add the kit
Free shipping over $75.
What is in it, and where it came from
Six ingredients. Nothing you can't pronounce.
Castor Oil
Castor Oil
Cold-pressed · hexane-free · glass

Thick and rich in ricinoleic acid. Conditions the scalp and softens brittle ends.

Tea Tree Oil
Tea Tree Oil
Steam-distilled leaf oil

Tea tree leaf oil is a botanical ingredient in Pure Growth Hair Serum.

Cajeput Oil
Cajeput Oil
Cajeput leaf oil

Cajeput leaf oil is a botanical ingredient in Pure Growth Hair Serum.

Rosemary
Rosemary
Steam-distilled leaf oil

The old scalp-care herb. Leaves the scalp feeling clean, cool and awake.

Jojoba
Jojoba
Cold-pressed seed wax

The closest botanical match to your own scalp oil, so it sinks in cleanly.

Peppermint
Peppermint
Steam-distilled leaf oil

A light tingle that keeps a heavy oil feeling fresh rather than smothering.

No synthetic fragrance, no fillers, no silicones. Bottled in glass, made in small batches.
What this is. What this is not.
This is
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A nourishing scalp and hair care routine, made from cold-pressed botanical oils.
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Something you use once or twice a week, for months, not overnight.
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A full ingredient list, on the label and on this page, with nothing hidden behind "fragrance".
This is not
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A drug, and not a treatment for a hair-loss condition.
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A promise of regrowth. We are not going to make one, and you should be wary of anyone who does.
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A reason to skip the doctor if your shedding is sudden or patchy.
What customers tell us
Header Rating Stars

4.8/5 · 2,000+ reviews

Rating Stars

“Glass bottle, hexane free, cold pressed and love the website and all the products!”

Post-purchase survey · Aug 2026
Rating Stars

“I did some research on the skin care that I was using, and realized that it wasn't good for my skin. Going completely clean inside and out!”

Post-purchase survey · Aug 2026
Rating Stars

“I liked the transparency on the site. I wanted something that seemed authentic!”

Post-purchase survey · Aug 2026
Every review on the live page will be real, named and dated, pulled from the store's review base.
Made by hand in Sarasota, Florida
handmade beauty
Made by hand in Sarasota, Florida

Handcrafted in small batches by women, for women, our skincare is made with high-quality, farm-fresh ingredients like grass-fed tallow, raw honey, goat milk, and botanicals. Every product is thoughtfully created to nourish your skin with simple, honest ingredients you can trust.

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Made in Florida
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Woman-owned
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small batch
Menopause Changes Your Hair. Meet Your New Hair Care Routine.
Kit de inicio de aceite de ricino
Recommended · the starter kit
Kit de inicio de aceite de ricino
  • Organic Castor Oil, 16 oz glass
  • Organic Cotton Castor Oil Pack
  • Eyelash Growth Serum
  • Bamboo scalp massaging tool
$105.97
$100.67
Questions people ask us

Give it eight to twelve weeks of using it once or twice a week. Hair grows slowly, and anyone telling you otherwise is selling you something. Most people notice their ends feel softer and their scalp feels more comfortable long before they notice anything about fullness.

These are rich oils, so yes, they sit on the hair until you wash them out. Use them as a treatment before you shampoo rather than a leave-in, start with less than you think you need, and work from the scalp outwards.

Yes. There is nothing in the routine that strips or lifts color — no sulfates, no silicones, no synthetic fragrance. Oil treatments before washing are gentle on colour.

If your shedding came on suddenly, comes out in patches, or does not settle down, see a doctor. Sudden hair loss can be thyroid, iron, medication or something else worth testing for. This is scalp and hair care, not medicine, and it is not a substitute for a diagnosis.

A plain note: this is cosmetic hair and scalp care, not medicine. If your shedding is sudden, patchy, or doesn't settle, please see a doctor — that is worth doing regardless of what you put on your scalp.

Four steps, once a week, for hair that has changed.
free shipping over $75 · made in Florida